Watch at Home 05.24.2024

The Sales Girl

Directed by Janchivdorj Sengedorj
Film Movement
123 Minutes
Mongolian, Russian
Comedy, Coming of Age, Drama, Asian
Not Rated

When college coed Saruul takes a temporary job as a clerk in a sex shop, her poker-faced indifference makes her the perfect foil for the shop’s clientele, who range from slightly sheepish and cautiously curious to downright perverse. But it’s the shop’s flamboyant, eccentric female owner who initiates Saruul’s journey into adulthood – taking her under her wing, teaching her the art of living, and gently guiding her on the path to self-discovery. This joyfully quirky, "candid big-city coming-of-age story” (Variety) from Janchivdorj Sengedorj, "one of the best voices of contemporary cinema in Mongolia” (Asian Movie Pulse), is fueled by a splendidly original script, utterly unique characters and unexpected encounters.

Director & Cast

  • Director: Janchivdorj Sengedorj
  • Starring: Bayarjargal Bayartsetseg
  • Starring: Oidovjamts Enkhtuul




  • "A coming-of-age tale from Mongolia, “The Sales Girl” is equal parts raunchy and sweet, a film that appreciates sex both for its absurd humor and its revelatory capacities. [It's] mix of fantasy and deadpan realism gives “The Sales Girl” its winning charm and casual profundity."
    Devika Girish, The New York Times
  • "[T]his candid big-city coming-of-age story deserves international exposure. [T]he film shares the slightly edgy but ultimately sentimental vibe of certain underground comics (“Ghost World” comes to mind) or the work of American indie director Sean Baker...."
    Peter Debruge, Variety
  • "Bayartsetseg Bayangerel in her very first acting role as Saruul is just perfect. Her counterpart Enkhtuul Oidovjamts, in the enigmatic role of Katya, shows her talent and years of experience as a popular theatrical actress giving her character several layers and great depth. All in all, “The Sales Girl” confirms... that director Janchivdorj Sengedorj is one of the best voices of contemporary cinema in Mongolia...."
    Adriana Rosati, Asian Movie Pulse
  • "Janchivdorj Sengedorj’s award-winning film is thoroughly enjoyable.... Having directed a variety of genre flicks from the 2011 crime thriller Thief of the Mind to 2017 sports drama White Blessing, Sengedorj now seems to be even more in his element with his mature handling of this winsome sex comedy."
    Amarsanaa Battulga,
  • "Director Janchivdorj Sengedorj has created a masterpiece of Mongolian film with The Sales Girl. "
    Jarrad Jenkins, Lilithia Reviews
  • "Janchivdorj Sengedorj’s “The Sales Girl” is a wise and winsome coming-of-age story... a searching and heartfelt meditation on the nature of happiness in a world that seldom has much of it to offer. Throw in rich cinematography and a gorgeous indie pop soundtrack by Dulguun Bayasgalan... and you have a memorably wistful tale about the feeling that “life will pass you by while you’re walking around staring at your boots.”"
    David Ehrlich, Indiewire
  • "[A]n earnest and moving film about taking agency and ownership of one’s individuality during young adulthood."
    Joshua Polanski, In Review Online
  • "The Sales Girl is more than merely a sexual coming-of-age tale. It’s a modest rumination on life, our purpose here, and the pleasures we find along the way."
    Tina Kakadelis, Film Obsessive