Born in Mérida in 1934, this theater entrepreneur and actor has used the stage name Cholo for more than 37 years. Since 1970, he took over the reform of the theatrical scene in Yucatán. He gave life to the humble but astute yucateco everyman who denounces the politicians’ dirty deeds and criticizes all social unfairness, in more than 100 productions, some of them with great local success. He has also worked in film and television. In 2005 he received the Héctor Victoria Aguilar medal, the highest distinction bestowed by the State Congress. Mr. Herrera received an Ariel Award for his performance in LAKE TAHOE.