James was voted Best New Director at The Creative & Design Awards in
London in 1997 and his music video work for Faithless, Finley Quaye, Tori Amos, Apollo 440, The Spice Girls and Electrasy have led to him receiving nominations at several international awards ceremonies, as well as being featured at film festivals.
He also directed a hugely successful commercial for DNA (Nokia's server in
Scandinavia), was voted audience favourite in the Australiasian awards for his
Motorola campaign and in the U.K. his Rolling Rock beer commercial was a
smash (a number one hit for the soundtrack: 'Drinking in L.A.' in the UK music
His first short film: Yashmak, was shortlisted at both the Soho And The East
End Short Film Festivals and screened with Guy Ritchie's Snatch at selected
cinemas. It has recently been acquired by Film 4/Channel 4 (first tv screening onC4 'Shooting Gallery' showcase) and has been selected in the Best of British
filmmaker showcase at the 2002 Rotterdam Film Festival.
Other projects include a comedic spot for Eurostar France, a commercial for Coca Cola Europe, two pieces for Ariel France, and his first projects for the USA –Mastercard 'Priceless', Playstation 'Primal', and two cutting edge clips for the brand new Playstation game "Getaway".
James might be best known as the director hired by McDonald's to direct it's "I'm Loving It" global advertising campaign.